Do You Want More Clients For Your Premium Coaching Program?

Imagine 12 weeks from now…confidently promoting your business, getting regular enquiries and signing up more clients.

I know that sounds too good to be true, but as you’ll see in a moment – getting clarity on  your message can generate revenue very quickly.

What if I told you there’s a way of learning how to write for your business that’s so clear and compelling, you’ll want to sign up to your own offers? 

What if you felt butterflies of excitement when writing ‘sales copy’ (rather than a brain fog of dread)? 

And what if you were given a system that you can plug into over and over again…so you’ll never be stuck with what to say when promoting your offers? 

A New Client Within Two Weeks


Emma signed up to work with me because she felt that her marketing was stale, her posting was inconsistent, and she wanted to increase the number of leads reaching out to her.

In the first two weeks working together, we focused on a deep-dive into rewriting her offer.

Within a day of sharing her ‘Bulletproof Offer’, she had a new enquiry.

Within a week, she had a new client.

Get the right words in front of the right people…and you CANNOT fail to get more clients. 

It’s easy to get caught up in all the strategies….organic posting, running ads, running challenges, etc, etc

But if none of it’s working for you as well as you’d like, I promise you – it’s not time to find another strategy.

It’s time to look at your offer, and how you’re talking about it to your audience.

You need to:

✔️ Finally get your ideas out of your head and into words that make sense

✔️ Share what you do with your audience in a way they understand

✔️ Feel more confident in what you do (because you explain it properly)

When you work with me, I share my complete system that’s been designed to help you learn how to write sales copy that attracts and converts clients. 

This is done through a mix of 1-on-1 calls, personalised feedback & editing sessions, writing accountability, and habit creation. 

When you sign up, the first thing that happens is that you get a login to all the training videos for the program (which are yours to keep forever).

We then book your 1-on-1 kick-off call, to set your goals and vision for our time together.

Words That Sell (Without Sleaze)

A 12-week writing and mentoring program to attract perfect clients for your coaching and therapy services.

This is a complete system that’s been designed to help you stay consistent with your marketing message AND learn the skill of writing sales copy for your business.

You get access to a mix of 1-on-1 calls, personalised feedback, editing sessions, writing accountability, and a writing habit system. 

You get 12 x weeks of interactive support in our community. Here’s how it works:

A personalised kick-off call, to set your goals and vision for the program. This is a 60-minute session where we look at your current offer and create a strategy for you to get the most out of the 12-weeks together.

Two additional catch-up calls (20 mins, taken at the beginning of each additional month). These calls are for us to check in to make sure you’re staying on track. This way  I keep you accountable for your goals and ensure you’re showing up to get the most out of your time in the program.

12 x hot-seat sessions. These are 15-minute slots for you to get 1-on-1 editing and feedback on your sales copy while on a live call.

12 x procrastination-busting writing workshops. Join an exclusive Zoom room with other students plus a coach, follow a prompt, and complete a writing exercise. Show up consistently these sessions, and you’ll achieve more in the next 12 weeks than in the previous 6 months

Personalised feedback through Loom videos. Submit what you’re working on, and get a 5-10 minute feedback video with actionable edits you can go through and implement straight away.

Weekly review loop. Look at what you’ve done to promote your offer that week, what’s worked, and what hasn’t. If you’re not getting results, submit for a messaging review, and we’ll take a look at where you’ve gone off course

Access to daily support in the members-only Facebook group. If you’re stuck or feeling confused, we answer your questions and guide you with your next step – keeping you moving forward consistently

More engagement and new clients…


Jasmine used her time in the program to narrow down her messaging and integrate that into her entire sales process.

She enrolled new clients. 

She had potential clients reaching out to her in her DMs.

She had people messaging her to thank her – telling her how much she’s transformed their life just from the content I was posting.


Everything You Need To Write Words That Sell Your Coaching Services

When you sign up to the program, you get immediate access to the entire Words That Sell training program (through an online portal).

You’ll also book your first call with me, where we look at your current offer and set out a strategy for your time on the program.

✅ Step 1: The Research-Led Approach To Identifying Your Ideal Client

How to tap into the language of your audience to understand what they’re struggling with, and how you’re best positioned to help them.

You’ll set up a system for writing content that means you’re never stuck for words again.

Even if you don’t enjoy writing, you’ll be fine. My system is only about 20% actual writing – most of the work can be done while you’re doing other things.

✅ Step 2: How To Write a Bulletproof Offer

Get really clear on who you want to work with, what they want & need, and what price to set.

We then make sure you’ve got a clearly defined target market that is actively looking for the results you provide.

We wrap this up into a highly-targeted written offer that forms the backbone of the rest of your promotional efforts. 

Once we’ve got these foundations in place…

There are three copywriting tracks you can choose between

Our kick-off call and ongoing strategy sessions will help you to stay clear on what is best for you to focus on your business RIGHT NOW.

🚀 Track 1: How To Sell On Social

You’ll put in place a social media framework to help you get clarity on your message, speak directly to your target audience, and create a consistent social content strategy that builds your coaching business organically.

When you put these pieces in place, you attract the perfect clients for your coaching offer. 

You get more enquiries for your services because you’ve articulated EXACTLY who you work with and how you help them.

🚀 Track 2: Launch Funnel Copy

If you’re planning a launch, and want help with all the copy – everything in this track is PERFECT for you. 

From opt-in pages to sales pages…email sequences, and FB ads – you’ll get frameworks and guidance to finally get your copy and messaging spot on. 

🚀 Track 3: Websites That Convert

What if you could write website copy that leaves no doubt with your readers that YOU are the perfect coach for them?

Learn how to write website copy that elevates your brand, and positions you as the go-to coach in your niche. 

A weight off her shoulders, and new clients

Lenise is a spiritual life coach, and working with me helped her to narrow down her target audience, and what’s the one or two things to really focus on.

That lifted a weight off her shoulders and enrolled more people into her course.

More nice words…


Copy Clinic Session

(Value £250)

Would you like to have a writer who’s been responsible for making serious money for their clients, to run their eyes and brain over your copy?

The Copy Clinic is a co-writing and editing session where I work directly on your content.

Choose the piece of copy you want help with (up to 500 words) and send it through to me a couple of days before our call.

I’ll spend time prepping for the call so that we maximise every minute of our time together.

During the call (done in Zoom), I’ll edit the content as you watch, as well as make notes and comments for you to follow up with.

I’ll record the call so you can reference it at any time.

I can get a LOT of editing and ideas generated in 60 minutes, I’ve only recently started realising just how fast and efficient I am at this (I thought everyone worked this way 🤷).

How Did I Come Up With This?

I know your feed and emails are flooded with marketers sharing the latest ‘hack’ or ‘miracle strategy’.

I mean, I’ve fallen for my fair share of them too. #helloshinyobjectsyndrome

All the other ways of creating content and copy that I’ve tried…brainstorming, templates, systems with spreadsheets and post-it notes and wotnot…none of it sticks. 

And I know after speaking to so many coaches, that I’m not the only one. 

There’s only so much creative energy for coming up with umpteen variations of what your ideal client is  ‘being kept up at night worrying about’. 

I realised one day that the answer was staring me in the face. 

In my work as a copywriter, I NEVER use any of those techniques. 

Everything I do is fueled by research. 

By using testimonials and case studies, or reviews and surveys, I create building blocks that are the foundation of the copy I write. 

So why wasn’t I using this approach for my own marketing content?

(SIDE NOTE: Don’t you love a eureka moment?!)

Once I started applying this copywriter’s approach to marketing, I suddenly had more content than I knew what to do with.

Also, like 80% of the work is done for you already.

All those feelings of overwhelm? Poof…gone!

I then started offering this to my clients. 

I consistently got feedback about how dialled in the content is (matching THEIR voice and hitting home with their audience). 

I trained up my team members in the same system, and it worked great for them.

So now, I’m teaching coaches how to set it up for themselves.

Ready to finally create a copywriting strategy that is easy to implement (AND speaks directly to your potential clients) 

Price is £1200
(Payment plan available)

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