Are you struggling with your biz  copy? 

FAQs

Will there be a recording?

Nope, these are live sessions only. If you can’t make it this week, book yourself on for next week.

Why are you charging £2 for these sessions?

Honestly, it’s a number I just plucked out of thin air. It’s a small amount of money I’m asking you to pay, to incentivise you to show up to the call. 

If I apply for a Hotseat, do I get to keep any edits you make?

Yup. I’ll ask you to share your copy in a Google document so I can easily edit and make changes. This will be directly in your document, so it’s all there for you to keep and run with.

Is this a masterclass/webinar/some other form of training?

Nope. These are live, action-packed feedback sessions. 

If you snag a hot seat, you’ll get my copy-editing brain working directly on YOUR copy. 

If you prefer a less front-and-centre approach, turn up to watch how I work, and apply what you learn to your own copy. 

And 30 minutes of this session is dedicated to answering any questions you’ve got about writing copy, struggles with messaging, or anything else copywriting related – so bring your questions 🙂 

Hi, I’m Cathy

I’ve been working in the online space for about eight years now.

I spent five of those years building websites. I’ve also built and launched a number of my own online courses.

It took me a while to realise, but the thread that connected the parts of my work that I enjoyed the most was writing copy.

I know your feed and emails are flooded with marketers sharing the latest ‘hack’ or ‘miracle strategy’.

I mean, I’ve fallen for my fair share of them too. #helloshinyobjectsyndrome

All the other ways of creating content that I’ve tried…brainstorming, templates, systems with spreadsheets and post-it notes and wotnot…none of it sticks. 

And I know after speaking to so many coaches, that I’m not the only one. 

There’s only so much creative energy for coming up with umpteen variations of what your ideal client is  ‘being kept up at night worrying about’. 

I realised one day that the answer was staring me in the face. 

In my work as a copywriter, I NEVER use any of those techniques. 

Everything I do is fueled by research. 

By using testimonials and case studies, or reviews and surveys, I create building blocks that are the foundation of the copy I write. 

So why wasn’t I using this approach for my own marketing content?

(SIDE NOTE: Don’t you love a eureka moment?!)

Once I started applying the copywriter’s approach to marketing, I suddenly had more content than I knew what to do with.

Also, like 80% of the work is done for you already.

All those feelings of overwhelm? Poof…gone!

Everything you need is right there in front of you.

I then started offering this to my clients. 

I trained up my team members in the same system, and it worked great for them.

So now, I’m teaching coaches how to set it up for themselves.