Watch the below video as I go through the anatomy of a high-converting optin page

(fill out the application form and I’ll get back to you within 48 hours)

Would You Like A Coaching or Therapy Business Full of Happy, Paying Clients?

The reason you’re struggling with your copy and messaging right now is simple.

You’ve been told to just brainstorm your way into the minds of your potential clients, and then been handed bunches of templates that cause more headaches than they solve problems.

There is an easier way 🙂

When you work with me, I share my complete system that’s been designed to help you learn how to write sales copy that attracts and converts clients.

This is done through a mix of 1-on-1 calls, personalised feedback & editing sessions, writing accountability, and habit creation.

When you sign up, the first thing that happens is that you get a login to all the training videos for the program (which are yours to keep forever).

We then book your 1-on-1 kick-off call, to set your goals and vision for our time together.

Want to see if you’re eligible for this program?

The first step is to book your strategy session.

Grab Your Free Copy Clarity Session

(fill out the application form and I’ll back to you within 48 hours)

A New Client Within Two Weeks

Emma signed up to work with me because she felt that her marketing was stale, her posting was inconsistent, and she wanted to increase the number of leads reaching out to her.

In the first two weeks working together, we focused on a deep-dive into rewriting her offer.

Within a day of sharing her ‘Bulletproof Offer’, she had a new enquiry.

Within a week, she had a new client.

Here’s what we work on together:

✅ Step 1: The Research-Led Approach To Identifying Your Ideal Client

How to tap into the language of your audience to understand what they’re struggling with, and how you’re best positioned to help them.

You’ll set up a system for writing content that means you’re never stuck for words again.

Even if you don’t enjoy writing, you’ll be fine. My system is only about 20% actual writing – most of the work can be done while you’re doing other things.

✅ Step 2: How To Write a Bulletproof Offer

Get really clear on who you want to work with, what they want & need, and what price to set.

We then make sure you’ve got a clearly defined target market that is actively looking for the results you provide.

We wrap this up into a highly-targeted written offer that forms the backbone of the rest of your promotional efforts.

Once we’ve got these foundations in place…

There are three copywriting tracks you can choose between

Our kick-off call and ongoing strategy sessions will help you to stay clear on what is best for you to focus on your business RIGHT NOW.

🚀 Track 1: How To Sell On Social

You’ll put in place a social media framework to help you get clarity on your message, speak directly to your target audience, and create a consistent social content strategy that builds your coaching business organically.

When you put these pieces in place, you attract the perfect clients for your coaching offer.

You get more enquiries for your services because you’ve articulated EXACTLY who you work with and how you help them.

🚀 Track 2: Launch Funnel Copy

If you’re planning a launch, and want help with all the copy – everything in this track is PERFECT for you.

From opt-in pages to sales pages…email sequences, and FB ads – you’ll get frameworks and guidance to finally get your copy and messaging spot on.

🚀 Track 3: Websites That Convert

What if you could write website copy that leaves no doubt with your readers that YOU are the perfect coach for them?

Learn how to write website copy that elevates your brand, and positions you as the go-to coach in your niche.

Grab Your Free Copy Clarity Session

(fill out the application form and I’ll get back to you within 48 hours)

More engagement and new clients…

Jasmine used her time in the program to narrow down her messaging and integrate that into her entire sales process.

She enrolled new clients.

She had potential clients reaching out to her in her DMs.

She had people messaging her to thank her – telling her how much she’s transformed their life just from the content she was posting.

How Did I Come Up With This?

I know your feed and emails are flooded with marketers sharing the latest ‘hack’ or ‘miracle strategy’.

I mean, I’ve fallen for my fair share of them too. #helloshinyobjectsyndrome

All the other ways of creating content and copy that I’ve tried…brainstorming, templates, systems with spreadsheets and post-it notes and wotnot…none of it sticks.

And I know after speaking to so many coaches, that I’m not the only one.

There’s only so much creative energy for coming up with umpteen variations of what your ideal client is ‘being kept up at night worrying about’.

I realised one day that the answer was staring me in the face.

In my work as a copywriter, I NEVER use any of those techniques.

Everything I do is fueled by research.

By using testimonials and case studies, or reviews and surveys, I create building blocks that are the foundation of the copy I write.

So why wasn’t I using this approach for my own marketing content?

(SIDE NOTE: Don’t you love a eureka moment?!)

Once I started applying this copywriter’s approach to marketing, I suddenly had more content than I knew what to do with.

Also, like 80% of the work is done for you already.

All those feelings of overwhelm? Poof…gone!

I then started offering this to my clients.

I consistently got feedback about how dialled in the content is (matching THEIR voice and hitting home with their audience).

I trained up my team members in the same system, and it worked great for them.

So now, I’m teaching coaches how to set it up for themselves.

A weight off her shoulders, and new clients

Lenise is a spiritual life coach, and working with me helped her to narrow down her target audience, and what’s the one or two things to really focus on.

That lifted a weight off her shoulders and enrolled more people into her course.