Learn why typical ‘client avatar’ exercises don’t work, (and what to do instead).

✅ Find out what your dream clients ACTUALLY want you to help them with (and stop guessing, copying others or making it up as you go.)

✅ Finally understand what your audience is struggling with – and how to tap into the language they use to describe it themselves.

✅ Get insight into how to position yourself as the ONLY choice for the people you’re best positioned to help.

✅ Learn my Customer Voice X-Ray Technique – these are three easy to implement techniques to discover what your market is really struggling with (so you can meet them where they’re at with your messaging).

✅ Create your Messaging Matrix – the blueprint to signing up more of your perfect clients by finding the specific messages that connect with them on that journey.

✅ Create your brand swipe file that contains all the ideas, inspiration and copywriting gold to speak directly to your ideal clients.

✅Get access to the templates and worksheets I use to get my clients to give me 80% of the content I use to write profitable sales copy.

In this module you’ll learn how to create offers that practically sell themselves. 

✅ Learn a repeatable process for creating irresistible offers. Once you learn how to do this, you’ll be able to launch new offers quickly and profitably (without ever second-guessing yourself)

✅ Develop a clear message for your offer so people know exactly what they get working with you (which makes it easy for them to reach out and enquire about working with you)

✅ Discover how to confidently price yourself and your services.

✅ Finally learn how to create (and articulate) a ‘dream outcome’ for your clients. Run your coaching service through my ‘dream outcome’ framework so you can confidently promote what you do.

✅ Learn how to connect your services to your ideal client, so that you’re always pulling the right people into your world

✅ Uncover the driving force that makes your ideal client absolutely HAVE TO work with you. When you articulate this into selling your offer, everything else falls into place.

✅ Why you need to break your offer down into mini-wins (and how to craft this into your offer).

✅ Learn how to effortlessly balance the symptoms and outcomes of your offer through your sales copy.

✅Learn how to explain exactly what people get from working with you, and create a crystal clear message with your offers

✅Learn how to explain the benefits of your work, and describe the transformations your clients get from working with you

Frameworks, templates and step-by-step guidance on what to say, and where. No more feeling of ‘where do I even start?’

✅ I’ll show you how to write headlines that do 80% of the selling for you…and how to use them so that they don’t sound ‘Headline-ey’ (no click-bait on my watch!).

✅ Includes 30 headline templates with 180 real-life examples. You’ll never be stuck with how to write a headline again

✅ I’ll guide you through the right way to apply copywriting ‘formulas’ to your writing. They’re the cherry on top, not the whole enchilada (to mix my metaphors).

✅ Run everything you write through the Persuasive Copy Checklist. When you get in the habit of doing this, you’ll internalise the art of persuasion (and over time, writing ‘sales copy’ will become easier and more natural).

✅ Ditch the overly professional or airy-fairy language. I’ll show you my ‘secret hack’ to making your copy more conversational

✅ You get my Persuasive Bullet Templates. These fill-in-the-blank bullet points are persuasive nuggets of copy that get more people signing up for your programs and services

Spend around 10-20 minutes/day writing posts that genuinely get more people enquiring about your services.

✅ Get access to my Social Flow Framework that allows you to plan out your content strategy for each month in less than an hour

✅ Always have a birds-eye view of your content. No more worries about repeating yourself, or being boring or repetitive.

✅ Easily prepare batches of content for all the social media platforms

✅ Know exactly what to write each day with the Brand Aura System – and be confident that you’re writing about topics that your audience wants to hear about

✅ Follow my step-by-step framework for writing sales posts (that turn lurkers into buyers)…while staying authentic to your brand voice. No more worrying about coming across as ‘sleazy’.

✅ Kick procrastination to the curb. When you connect your content back to the ‘trigger’ ideas from your research, you have everything you need at your fingertips to just get it written, posted…and then move on with your day

✅ Get access to frameworks that allow you to write social media posts that that quickly build rapport with your audience and get potential clients reaching out to work with you (most clients only take 10 minutes to write a post once this is up and running)

✅ Learn how to write posts that fully resonate with your audience, and get into a rhythm so that you do it consistently.

✅ Learn a proven 3-step process for writing engaging and conversion-focused content in 20 minutes or less per post.

✅ Get access to my 6-figure sales page framework. This document is the template I use to create sales pages for my clients. I’ve used this framework on launches that have been responsible for 5-figure paydays and 6-figure revenue streams.

✅ Step-by-step guidance on how to write your sales pages (no more guessing, or tearing your hair out in frustration).

✅ Get access to a high-converting optin page template. Whether you’re running a challenge, a webinar, or growing your email list…getting the right people signing up to your ‘thing’ is vital to your success

✅ Create a welcome sequence that develops a strong relationship with people who are new to your world. 

✅ Launching or selling? Get access to the sales sequence framework that’s sold programs and services for my clients.

✅ 75+ subject line templates. Never be stuck with how to grab the attention of people on your email list. 

What if you could write website copy that leaves no doubt with your readers that YOU are the perfect coach for them?

Imagine…

✅ Getting more perfect clients booking in for discovery calls…

✅ Becoming known as THE go-to coach in your niche…

✅ Feeling confident that your website is communicating so well with your potential clients, that they’re utterly convinced you’re their perfect match

Learn all the copy-tricks you need (and none that you don’t) to create a website that grabs your readers by the eyeballs, and makes them hit the ‘BOOK A DISCOVERY CALL’ button.