FREE 5-DAY COPYWRITING COURSE
Learn how to write about what you do in a way that attracts more coaching clients.
Get access to the copywriting framework I use to write offers that generate 5- and 6-figure results for my clients.
You’ll learn how to:
Get clear on who’s the best fit for your offer (your perfect client is actually hiding in plain sight)
Understand how to price your services. Don’t be surprised if you’re ready to double or triple your prices once you go through this framework
Write creatively about the work you do (without resorting to a laundry list of ‘features’ and ‘benefits’) #yawn
Summarise your offer so you grab the attention of your audience (and then learn how to keep them hooked)
Write persuasive copy that doesn’t rely on tricking or shaming your audience into working with you
Learn the copywriting ‘trick’ (honestly…it’s more of a mindset shift ) that will make the SINGLE biggest difference to you writing engaging copy that makes people want to work with you vs boring your audience over to your competitors.
At the end of our 5 days together, you will:
Know exactly who’s the perfect fit for your offer, and why they can afford to work with you
Understand the value of your work (and price your offer accordingly)
Have written a clear and compelling offer for your service or program
Hi, I’m Cathy – founder of the Coaches Copywriting Toolkit
I’ve been working in the online space for about eight years now, and have worked as a copywriter behind the scenes on big and ‘internet-famous’ launches.
Copywriting is a mix of art and science, and that sweet spot is truly my zone of genius.
The work I do is focused on maximising profits from existing offers.
In this masterclass, I’ll be sharing the steps I use when writing persuasive offers for my VIP clients.
How It Works
Step 1: A couple of days before the workshop kicks off, you’ll get access to the workbook – so you’re not feeling rushed during the rest of the week.
This is a step-by-step guide for you to follow when writing your offer, and getting clear on your messaging.
Step 2: On Monday the 24th, I’ll kick off by going through the workbook, explaining the exercises, and giving you guidance.
Step 3: Tuesday, Wednesday, and Thursday I’ll run 60 minutes coaching calls on Zoom.
You can show up to the calls to get feedback and edits on your offer specifically, or simply observe to see how it works and get some ideas and insights that way.
The calls will be on Zoom (so personalised) but I will stream them into the private FB group, so if you can’t make the call, you can still access the coaching.
I’ll also set up daily threads where you can post your workbook for feedback (this will be done in a Loom video).
Step 4: On Friday…I’ll share a strategy for you to take what we’ve been working on together, and apply it to all of the other things you need to write for your business.
There are no long, boring FB lives for you to sit through.
This is an actionable workshop so that by the end of our time together you’ll have a written offer to share with your audience (and start getting new clients.)
Will there be recordings I can access?
No. This is a live training experience, and I want to encourage you to turn up for the live sessions.
Is there a FB group I can join?
Yes there is 🙂
There will be threads for you to ask questions and get feedback on what you’re writing, so if you miss the calls, you can still get my support.
Is this going to be a webinar where you spend most of the time pitching to me?
Nope. This is pure teaching.
There will be an opportunity to work with me longer term (and I’ll briefly mention this), but the focus of this workshop is to teach you how to master your messaging and position your offer to your audience.