How To Make Your 5-Day Challenge More Profitable
If you’d like to learn how a productivity coach quadrupled his challenge revenue by making improvements to his copy…keep reading.
I know that sounds too good to be true, but as you’ll see in a moment – that’s a real-life result I got for a client of mine.
But first, let’s talk about 5-day challenges.
Running 5-day challenges is the latest marketing ‘big thing’…and with good reason.
It’s a powerful way to genuinely connect with your audience and get them to experience for themselves the transformations you provide.
It should be easy to turn more of your challengees into clients, so why aren’t as many people signing up as you thought?
Why Copywriting Templates Don’t Work
(And What To Do Instead)…
If you run challenges, you know how much time and energy goes into making them work.
But have you put the same amount of time and energy into making sure that the copy you write is aligned with your audience and your overall message?
After writing some very profitable sales copy for online coaches, I’ve discovered there’s a lot of incomplete information floating out there.
A lot of the copywriting advice out there is fine for pushy internet marketers. But it’s usually not appropriate for coaches, healers and therapists who value the relationship they build with their audience.
If you’ve been using templates, many of them are based on concepts that have been reworked from the direct marketing and advertising worlds. These aren’t industries known for their subtlety and authenticity – which is why your spidey-senses get triggered, and you see copy as being sleazy.
Look, it’s easy enough to grab a sales page template, follow along with some formulas, and assume that will be enough to convert your challengees into clients.
Unfortunately, this template-led approach rarely works in the way people think it will.
The problem? By using templates on their own – you end up with a bunch of nice-sounding sentences and phrases that have zero connection to the reader.
You’re forgetting the person you should be putting at the centre of the entire process. The person reading your copy.
I’m on a mission to fix this…
Words Can Make Or Break Your Challenge Revenue. Here’s Why…
“And as a result of working with Cathy, we signed up 125 members on our latest launch, usually we have 30. So for me…it’s no coincidence that hiring Cathy to write the sales page made this difference.”
– James Boardman
Learning to write high-converting copy takes time. You could spend 10,000 hours honing the craft for yourself – or you can tap into the hard-earned experience of someone who’s done it for you.
James tapped into my experience, and hired me to write the sales page for his already established challenge process.
The new page helped to quadruple sales on the challenge. The process also helped James to get clearer on the struggles of his audience, and how to articulate the real genius of his work.
If you don’t connect with your audience at every stage of the challenge process, you’ll lose them.
If they don’t understand how you can help them…they won’t continue working with you.
Copywriting isn’t creative writing. It’s about learning the fundamentals, understanding how words can actually TRIGGER people to take action, and then applying this knowledge to your own products and services…
Introducing:
The Challenge Copywriting Toolkit
I’ve learned my craft, digested the lessons, and created this toolkit specifically for coaches, therapists and healers. I’ve waded through the ‘sleazy copy’ tactics, and distilled the parts that work for you (and ditched those that don’t).
The vast majority of my copywriting client are coaches, therapists or healers – so I know the unique challenges you face with balancing being persuasive vs feeling like you’re being pushy
You get all the tools, systems and processes I use to write words that have been responsible for 5-figure launches, 6-figure business growth….and all the while staying authentic to the brand and voice of my clients.
I’ve broken this framework into the four key areas you need to focus on:
Attract Your Perfect Challengees:
How to produce social media content that connects with your audience and attracts the perfect people onto your challenge
Fill Your Challenge:
Learn the secrets of writing a landing page that gets more of your audience to sign up
Sales Pages That Sell:
How to write a sales page that converts more of your challengees into clients.
Emails That Sell:
Close the loop with emails that connect and convert.
It’s a step-by-step process to not only make writing copy easier for you – but also to make sure your messaging stays consistent.
Module 1:
Attract Your Perfect Challengees
The first step of any successful challenge is creating a community of people who are a perfect fit for the problems you’re about to help them solve.
In the excitement of promoting your challenge, it’s easy to get focused on numbers.
By following my framework for writing social media posts, you will be attracting the perfect audience for your challenge tasks (and the program you’ll be selling afterwards).
Here’s what you get:
Learn how to create an epic content plan
You get access to your own copy of my Social Flow Trello system. This is how I organise and plan out content for myself and my clients. It’s a complete system that keeps you fully aligned with your audience while being able to stay consistent with posting your content.
Be absolutely confident that you’re hitting the mark with your social media content in every post
Step-by-step copywriting formulas to follow – that make writing your social media posts really, really REALLY easy.
Learn how to write effective ‘Call To Action’ posts. Follow a step-by-step structure and your audience will have complete clarity on who’s a great fit for your challenge.
This framework works for any promotion (not just 5-day challenges), and can also be used from ongoing brand building and awareness
Five videos, two worksheets and a Trello Board template
Module 2:
Fill Your Challenge
You’re getting lots of eyeballs on your upcoming challenge through your social media posts – and you’re sending them through to the page to sign up.
If you’re not getting as many people signing up as you hoped, you’re confusing your audience with mixed messages.
Most people will follow some sort of template for this part – and that’s alright.
However, templates are only as good as the words you put into them.
So…here’s how we make this work properly!
You get a 5-day challenge signup page template that’s been PROVEN to work (as in tested on live projects with high traffic)
Follow my 3-step process to tweak the template for YOUR audience and their language
You get access to my hand-selected headline templates SPECIFICALLY chosen for 5-day challenge sign-up pages. You’ll also get examples on how to use these headlines on example projects.
You get my Fill Your Challenge Persuasive Bullet Templates. These fill-in-the-blank bullet points are persuasive nuggets of copy. Pick five of these, and you’ll generate a high level of curiosity and desire for more people to sign up to your challenge.
BONUS: Recorded live Masterclass where I rewrite a client’s landing page – you can see the before and after results.
Module 3:
Sales Pages That Sell
Don’t assume that your audience is clear on your program because you’ve done a few FB lives inside the challenge group.
Yes, some people will watch along with every video – lots of people won’t get the chance.
Your sales page needs to be as persuasive as possible. It needs to clearly outline everything they can expect on your program.
Think of it as a ‘brochure’ for your offer, and make sure it’s as long and detailed as it needs to be.
Get access to the sales page template that I use as a starting point for all my projects (including the sales page you’re reading now)
You get access to your own copy of my Social Flow Trello system. This is how I organise and plan out content for myself and my clients. It’s a complete system that keeps you fully aligned with your audience while being able to stay consistent with posting your content.
Learn the ‘Storyboard Technique’ that destroys blank page syndrome. In next to no time you’ll have ‘written’ around 80% of your sales page (without having to bang your head against to the wall to come up with ideas of what to write)
Get access to over 20 headline templates. You’ll learn the seven different types of headline that are most relevant for the coaching industry, and how to apply them to your sales page
Find out the importance of opening your sales page following a specific framework, and how to apply it to your program. There are five frameworks we work through – with examples to help you understand them in context.
Get access to over 25 introductory paragraph templates that you can copy and then all you need to do is tweak them to your specific audience
Learn how to keep your readers attention as they move down the page. This is vital if you need to get them to really understand the benefits of your program, so that they sign up.
A step-by-step guide on writing benefits for your program. I share the ‘bullet system’ that breaks your copy into digestible chunks (and skyrockets conversions in the process)
Learn how to explain the features of your offer so that’s it clear and compelling. .
Discover the simple (but EXTREMELY effective) ways to finish off your sales page, so that more of your audience is excited to start working with you.
Module 4:
Emails That Convert
Before your challenge even kicks off, you need to start nurturing the relationship. Learn how to do this through a simple five-part email sequence.
Get access to a plug-n-play five-part ‘getting to know you’ sequence. It’s a simple framework to follow, and sets the scene for the challenge atmosphere and content.
Learn how to close the loop through your emails. Continue the conversation you’ve been having in the challenge group through your emails.
Get access to a plug-n-play nine-part sales sequence that is consistent with the messaging on your sales page. No need to write anything from scratch – this is the ultimate in profitable repurposing.
Want more of your emails to be read? You’ll get my battle-tested cheat sheet of subject line templates that will get more of your emails opened and read
Learn a new approach to getting clarity on your messaging for your challenge. If your audience is confused, they won’t sign up to your program – no matter how many breakthroughs they get inside the challenge.
BONUS 1:
COPYWRITING FUNDAMENTALS
(Value: £297)
This is the foundational training for everything you’ll ever write for your business again. Even if you ONLY worked through this content, your copy will be 1000% more effective.
Anyone else tired of endlessly digging around for ‘pain points’ to then ‘agitate the shit out of them’? (<< this maybe isn’t an ACTUAL copywriting term, but it probably should be)
What if I told you there’s another way?
That all you have to do is listen to what your people are saying to you – and reflect it back to them.
It’s completely liberating because you’re not trying to work out what to say all the time.
It also makes you look like a mindreader.
You’ll learn how to unearth an absolute goldmine of pre-written copy for all your marketing needs – most of it you’ve already got access to
You can ditch all those tiring and tedious ‘brainstorming’ exercises that supposedly get inside the head of your ‘Ideal Client’. (They usually don’t, and even if you’re spot on – you’re still using language that YOU use, not them).
Use what you learn here to write sales pages, social media posts, your website, emails. Anything in your business that needs words…you’ll have at your fingertips.
How to stop feeling ‘salesy’ and start feeling proud and confident when talking about the transformational work you do with your clients.
I’ll teach you how to ditch ‘blank page syndrome’ once and for all – this is the ultimate fix to being able to consistently create content that sounds authentically you AND explains your offer in crystal-clear detail.
I’ll show you that you don’t have to be ‘good’ at writing to be persuasive (and profitable). As long as you believe in what you do – I’ll help you explain it properly WITHIN the context of the challenge you’re running.
Why emotional intelligence and empathy is WAY more important than slick copywriting formulas. If you care about only working with the people you can truly help, then the approach I teach is going to sit really well with you.
The untapped potential hiding in your testimonials and reviews (I’ll show you how to extract the real gold from the experiences clients have working with you).
You’ll learn how to write headlines that do 80% of the selling for you…and how to use them so that they don’t sound ‘Headline-ey’ (no click-bait on my watch!).
Why most coaches who run challenges are approaching their marketing copy all wrong. It’s not your fault, but the same-same techniques that have been flying around as lead magnets are overused, cliched and turning your challengees off.
I’ll guide you through the right way to apply copywriting ‘formulas’ to your writing. They’re the cherry on top, not the whole enchilada (to mix my metaphors).
BONUS 2:
THE CCT ACADEMY
(Value £582)
When you sign up, you get immediate access to all of the course content. And you also get access to the CCT Academy.
This is where the magic happens 🙂
The thing with improving your writing, is that you’ve got to practice, and get feedback.
In the CCT Academy you get:
Guided writing workshops – once a month we’ll focus on one aspect of your copy, and run a live workshop to help you get it done. We have instructions, timers, and a coach on the call.
Access to monthly hotseat sessions – you submit your copy and get direct feedback in a live session
Live Q&A calls – give me your questions, and I’ll answer them in a live coaching session inside the group.
Guest experts (covering topics that support your writing efforts)
Accountability writing sessions. Dedicated online sessions for you to get on a call, turn off distractions, and focus on writing what you need to write.
Written feedback on your work – no need to wait for the live sessions if you’re stuck on something. We have dedicated feedback threads in the Facebook group where you can submit what you’ve done for feedback and ideas.
I’ll bundle in six months access for FREE.
Why Should You Trust Me?
Hi, I’m Cathy 🙂
I’ve been working in the online space for about eight years now.
I spent five of those years building websites. I’ve also built and launched a number of my own online courses.
It took me a while to realise, but the thread that connected the parts of my work that I enjoyed the most was writing copy.
I particularly enjoyed writing all the sales copy for my various online ventures – with profitable results.
For some reason though, I never really took myself seriously as a copywriter.
At the beginning of 2020, I had hit a wall with the work I’d been doing up until then.
I decided that I wanted to pivot during that year, and took a couple of higher-level copywriting courses than I’d previously done.
Working through the content, I realised that I knew most of the concepts already. I’d been teaching myself copywriting for five years, and it turns out…I’d done a pretty good job of it.
(Saying that, I still keep learning from others, as there’s no ‘end’ to reach with getting better at the craft of writing).
I chucked my imposter syndrome to the curb, and went all-in as a copywriter.
Within a week I had my first ‘proper’ copywriting client. Within a month I’d helped another client quadruple his sales from a 5-day challenge.
I knew I’d found my ‘forever place’ in the online space, and I also knew that creating this course was my next big step.
You see, the coaching space is where I’ve been hanging out for five years, and it’s an industry I know a lot about.
I also credit the big shift I’ve had since late 2019 to working with amazing coaches who helped me break down my internal barriers.
And so writing and teaching copy to specifically help coaches has become my ‘thing’.
Here’s what I know about how you feel about writing ‘sales copy’
It makes you cringe.
It feels over-hyped and sleazy…and not aligned with the type of work that you do.
After taking so much copywriting training, I saw the big, glaring problem.
I can’t fault what any of them teach. However, in order to get any valuable insights that relate to you and your work – you have to sift through loads of examples across multiple niches and industries.
And the ‘easy wins’ that copywriters like to teach, tend to have their root in over-hyped internet-marketing.
So I get it. It’s not easy to ‘sell’ while staying authentic to your brand voice.
But, it’s the thing I’m particularly great at, and it’s why I want to help you.
I don’t want to ‘teach’ you copywriting. I want to show you how powerful your messaging can be, when you tap into the words that connect with your audience.
I feel absolutely driven to help coaches share their talents with more of their perfect people. That’s the real impetus behind this course.
I Know This Works…But I Want You To Feel Safe
I get that it can feel like a big risk to sign-up to something new – so I want to put your mind as rest.
If after signing up for 30 days, you feel like you didn’t get value, I’ll refund your money.
All I ask is that you show me you’ve done the work.
If you don’t show up to any calls, don’t ask questions, don’t do any of the tasks – then that’s on you.
But if you do give it a serious try, and feel like it didn’t help you move forward – that’s on me…and I’ll give you your money back.
Deal?
OK, Let’s Recap What You Get:
The 5-Day Challenge Copywriting Toolkit
(worth £997)
34 videos on how to create a consistent message across your challenge.
Learn how to write social media posts, landing pages, sales pages and emails that support the effort you’re putting into running your challenge (so you get more sales).
Templates, worksheets and tools that make the job of writing your copy easier, faster AND more effective.
The Copywriting Fundamentals Course (worth £297)
20 video lessons.
Learn ALL the copy foundations you need to write effective and compelling copy.
Templates, worksheets and tools that make the job of writing your copy easier, faster AND more effective.
6 months in the CCT Academy – value £97/month (£582)
Direct feedback on your writing.
Live training sessions.
Writing workshops.
Guest experts and more…
TOTAL VALUE: £2,626
OR
(offer goes away December 31, 2020)
