Let’s talk about you for a second (we’ll get to me in a moment…)
Integrity is important to you. More than important, it’s essential in your profession.
Your clients need to know they can trust you, and to feel that you’re really genuine in your work.
You worry that your content sound completely different to how you sound when you talk to them.
You know that your messaging isn’t hitting the mark – and that people in your audience don’t really ‘get’ what you do.
If writing’s a struggle, and you’re winging it every day – I’ve got some great news for you.
Writing copy that sells isn’t really about writing at all.
I don’t want to teach you ‘copywriting’. I want to show you how powerful your messaging can be, when you tap into the words that connect with your audience.
Here’s what I know about how you feel about writing ‘sales copy’:
It makes you cringe.
It feels over-hyped and sleazy.
You worry it's not aligned with the type of work that you do.
Hi, I’m Cathy
I’ve been working in the online space for about eight years now.
I spent five of those years building websites. I’ve also built and launched a number of my own online courses.
It took me a while to realise, but the thread that connected the parts of my work that I enjoyed the most was writing copy.
I particularly enjoyed writing all the sales copy for my various online ventures – with profitable results.
I know your feed and emails are flooded with marketers sharing the latest ‘hack’ or ‘miracle strategy’.
I mean, I’ve fallen for my fair share of them too. #helloshinyobjectsyndrome
All the other ways of creating content that I’ve tried…brainstorming, templates, systems with spreadsheets and post-it notes and wotnot…none of it sticks.
And I know after speaking to so many coaches, that I’m not the only one.
There’s only so much creative energy for coming up with umpteen variations of what your ideal client is ‘being kept up at night worrying about’.
I realised one day that the answer was staring me in the face.
In my work as a copywriter, I NEVER use any of those techniques.
Everything I do is fueled by research.
By using testimonials and case studies, or reviews and surveys, I create building blocks that are the foundation of the copy I write.
So why wasn’t I using this approach for my own marketing content?
(SIDE NOTE: Don’t you love a eureka moment?!)
Once I started applying the copywriter’s approach to marketing, I suddenly had more content than I knew what to do with.
Also, like 80% of the work is done for you already.
All those feelings of overwhelm? Poof…gone!
Everything you need is right there in front of you.
I then started offering this to my clients. Consistently getting feedback about how dialled in the content is (matching THEIR voice and hitting home with their audience).
I trained up my team members in the same system, and it worked great for them.
So now, I’m teaching coaches how to set it up for themselves.