How To Write Words That Sell Your Coaching Services To The People That Need It…
Learn how to convey the “you need this in your life” to your audience, and match your intuitive writing with a strategy and messaging (that works!)
You love your business, you really do.
There are nights when you can’t sleep for going over all the ideas in your head…your plans for ways to reach more people…to grow and scale and diversify.
The next day, you sit down at your laptop – ready to get it all out. Ready to share your vision. Ready to help the people you KNOW you can help (after all, you’ve done this umpteen times already – you know the positive impact your work has for your clients).
Cup of tea? Check.
Done a wee? Yup.
Washed the kitchen floor? If it’s ‘content day’ the floors are ALWAYS clean. 🙂
You open a blank page, get ready to write…and…nothing.
“God, I HATE writing…” you think to yourself.
Somehow, through sheer force of will…you…pass…a…few…constipated…words.
Plop.
(Ouch).
If you’re tired of forcing out ‘content’ that’s meant to connect with your clients (but keeps falling flat), keep reading. I’ve got a a bunch of resources to take that pain away…
Cathy delivers not only copy that reads like it was me who wrote it, but most importantly, Cathy’s copy converts very well and that what we all want, right?
-Lenka Lutonska, Mindset & Business Coach
Courses
What if YOU Were The Best Person To Be Your Own Launch Copywriter?
You CAN write profitable copy for your launches and offers – without feeling overwhelmed, or coming across as a marketing sleazeball.
Imagine 8 weeks from now…
✅ Confidently promoting your business
✅ Getting regular enquiries
✅ And signing up more clients
Get clarity on your message and get more sales for your ‘thing’.
Websites That Convert
Is Your Website Turning Off Potential Clients?
Imagine…
✅ Getting more perfect clients booking in for discovery calls…
✅ Becoming known as THE go-to coach in your niche…
✅ Feeling confident that your website is communicating so well with your potential clients, that they’re utterly convinced you’re their perfect match
Are you ready to get more clients through your website?
1-on-1 Copywriting Sessions
Your Bullseye Offer
You and me on Zoom for 60 minutes. You walk away with a written version of your offer – ready to share and sell on social media.
Copy Clinic Session
The Copy Clinic is a co-writing and editing session where I work directly on your content.
Choose the piece of copy you want help with (up to 500 words) and send it through to me a couple of days before our call.
Client Results: Launched 6-Figure Income Stream
Meet Leighton!
He’s the founder of two gyms (with a third to be opened soon) and has a super-efficient online system to bring more women into his programs.
Alongside the physical gym membership, he’s created programs to help his clients with their health, nutrition and mindset.
Where we began…
Leighton had run a beta launch of an upsell program for his gym members.
The feedback was good, so he wanted to create an online funnel to offer this program to members of his gym.
The process we went through…
- Step 1: I went through the feedback, testimonials and program content. I gave Leighton scripts to help interview his audience and we created a vast amount of information about what his audience really want and need from the program he’s offering
- Step 2: I researched his market and his competitors. This helped me get clear on what resonates with his audience, and how to match this back to Leighton’s program and the outcomes
- Step 3: I pulled everything together, and wrote a launch funnel including emails and a sales page
The Outcome…
Around 50% of the clients that are offered this new program decide to join.
This resulted in a 5-figure launch the first time he put this offer out to his audience.
It’s an ongoing 6-figure revenue stream for his business, as he is bringing new clients into his gym every month, and upselling around half of them onto this new program.
Hey, I’m Cathy!
I’ve been working in the online space for about eight years now.
I spent five of those years building websites. I’ve also built and launched a number of my own online courses.
It took me a while to realise, but the thread that connected the parts of my work that I enjoyed the most was writing copy.
I particularly enjoyed writing all the sales copy for my various online ventures – with profitable results.
